By: Danielle Fahey
Jobs in social media have been progressing steadily. With the rise of platforms like Instagram, Twitter, and Snapchat, companies have been realizing the vast marketing potential of these outlets. Not only does social media give you more space to advertise, but it allows you to connect with like-minded people and form a unique voice for your business. And what better way to advertise than with the gifs and hashtags that so many people use?
Social media really boils down to one basic skill: content creating. Whether that be memes, quick tweets, or fun snapchat videos, social media platforms require that you keep a consistent page running, forming new ways to show your company culture and sell your product. Of course, there’s quite a bit of writing involved, and for advertising especially, good writing is important. Speaking as a current social media intern, I want to show how to build the strong and well-written platform you need for a successful business!
Introduction – The Bio section and First Looks
As a social media strategist, you’ll want to think about what people are going to see first when they look at your page. Maybe you’re a small start-up company and they haven’t heard of you before – what do you want them to know about your company? What are the notable parts of your company mission? If you’re a bigger company, how do you want to attract even more people to your page? For this style of writing (whether from posts or informational sections of your platform) think of it as anything you would write for a class. Tone, style of writing, formality, main idea – these are factors you’ll want to think about for social media writing, especially when you’re just beginning your job or internship. The stronger the writing, the more traffic you’ll get on your sites!
Audience – Relating to the social media users
Gaining a solid understanding of your audience is crucial to a successful business. In this case, your audience is a little different than your teacher or college professor. You’re reaching out to people who probably have mastered Facebook and Twitter, down to the finite details of every gif or internet slang phrase, as well as those just exploring the expanding social media universe. A good way to reach both of these markets is to do some research – look at other social media sites and see what they’re up to. What are they posting? What are some popular memes that you could use for your own page? How can you tailor your writing to appeal to these audiences? Not only should you look at the basics of your writing, you should also adjust to the current social media trends to attract the audience you need.
Focus – What to Talk About
While it’s important to look at your competitors and research common social media strategies, every page for a company should have its own way of building its presence. You are a unique business, with a unique mission and a unique culture. And you’ll want to show that as much as possible, so really take the time to think about what content you want to make on your page. Maybe you’re managing the page of a coffee shop and want to post “Coffee Facts of the Day.” Or maybe you run the page of a video game company and want to mention E3 conferences to your followers. Think about what you want your audience to see and how you can incorporate strong writing into it. For a coffee shop, you could write something like, “The only thing more important than coffee in the morning is coffee knowledge. Fuel up on our #coffeefacts,” in addition to a picture or gif. The best way to maintain all of your followers is to come up with original content that’s suitable for your company’s voice and environment. You can practice writing while still being your social media-savvy self.
Like any form of writing, social media is a skill. It takes practice, research, and a lot of effort. You might occasionally feel stuck, or unsure of what content to make, or who your audience exactly is; especially in the initial stages. But don’t worry, these steps take time. It’ll take you at least several weeks of posting to figure out what your company’s voice is, and new ideas will be popping into your head all the time. Keep the creativity intact and you’ll be on your way to making stellar social media platforms in no time!